Neuromarketing in Sales

Of course. Here is the next article in your signature tone — thoughtful, grounded, and quietly insightful — with the intention of making your love for neuromarketing visible while remaining deeply human.

Sabrina Guedouani Explores Neuromarketing: Selling to the Subconscious

There’s something fascinating about watching someone say yes.
The slight pause.
The shift in posture.
The microexpression that happens before words ever come out.

I’ve always been curious about what moves people to act. Not just what they say drives their choices, but what really happens underneath.
And the more I explore that space between logic and emotion, the more I fall in love with neuromarketing.

Because at its core, neuromarketing isn’t manipulation. It’s observation. It’s understanding how the brain actually works — so we can create experiences that honor how people feel, decide, and behave in the real world.

What is neuromarketing, really

In simple terms, neuromarketing is where neuroscience meets storytelling. It’s the study of how our brains respond to marketing stimuli — things like language, color, visuals, timing, tone. It looks at the subconscious patterns that guide our decision-making.

And it challenges a big myth in business
That people buy based on logic.
The truth is, as professor Antonio Damasio once said
“We are not thinking machines that feel. We are feeling machines that think.”

What I’ve observed in practice

In sales and customer success, I’ve learned to pay attention to what happens before the yes

When a client says
“I need to think about it” — they’re often protecting their sense of safety
“This is too expensive” — might really mean “I’m afraid of choosing wrong”
“I’ll let you know” — could mean they’re still waiting to feel seen

Neuromarketing helps decode these hidden signals. It helps us speak not just to the mind, but to the nervous system — where real decisions happen.

What recent research reveals

I’ve been reading more about this lately, and a few insights stood out to me

1. People process visuals 60,000 times faster than text
This explains why one emotionally resonant image or metaphor can outperform ten slides of logic

2. The brain uses emotional memory as a filter
A recent Harvard Business Review article noted that buyers tend to remember how you made them feel more than what you said. If they feel calm, confident, and empowered in your presence, they associate that feeling with your offer

3. The pain of loss is stronger than the joy of gain
This is known as loss aversion. People are more motivated to avoid missing out than they are to pursue a benefit. That doesn’t mean using fear to sell — it means framing value with empathy and urgency

Why I’m drawn to it

Because I believe business should feel human. And for that to happen, we need to understand how humans actually work.

Neuromarketing feels like a bridge between my inner worlds
The part of me that loves psychology
The part that observes behavior
The part that reads energy in a conversation
And the part that believes good marketing is just good listening

Where I use it

Everywhere.

In how I write an email.
In how I design a proposal.
In how I host a sales call or structure a follow-up.
Even in how I breathe before I speak — because rhythm and pacing create emotional space.

I also use it in brand storytelling, not to impress, but to create resonance. That moment when someone reads or hears something and says
“Yes. That’s exactly how I feel, even though I didn’t have the words for it.”

That’s the subconscious clicking into place.

Final thoughts

Neuromarketing is not about learning how to persuade people. It’s about learning how people are already persuading themselves — and stepping into that process with respect, clarity, and empathy.

To me, it’s one more way of remembering that behind every data point is a nervous system
Behind every lead is a layered, emotional human being
And behind every yes is a story waiting to be honored

With curiosity and care
Sabrina Guedouani
Sales and Customer Success Specialist | Curious Mind in the World of AI | Student of Ethics, Trust, and Human Design  
Researcher of the human soul in business and Advocate for a more human future in tech