Sabrina Guedouani

I bring a rare combination of strategic thinking and tactical execution:

• Sales Expertise: Certified SPIN Selling specialist with proven B2B SaaS closing experience

• Persuasive Communication: Certified copywriter with agency and freelance background

• Customer Psychology: Certified coach trained in behavioral change and learning design

• Cultural Fluency: Native Portuguese speaker with deep understanding of Brazilian business dynamics

• Bilingual Delivery: Seamless communication in Portuguese and English

I've worked across the customer lifecycle: sales, marketing, customer success; this background allows me to have 360° insight into what makes SaaS companies succeed or fail in new markets. 

My consulting approach is rooted in an unconventional combination: behavioral psychology, cultural anthropology, and years of studying cross-cultural communication and neuromarketing. I'm fascinated by why the same message lands completely differently across cultures—why a value proposition that converts in San Francisco falls flat in São Paulo, why pricing psychology shifts across borders, why trust-building happens faster or slower depending on cultural context. This isn't academic theory for me—it's the lens I use to decode market entry challenges and design strategies that resonate authentically with Brazilian buyers. 

Most market entry consultants are either:

• Pure strategists (great at analysis, can't execute), or

• Pure executors (tactical support without strategic context)

I'm both. I can design your market entry strategy AND run your Brazilian customer success operations. I can write your go-to-market playbook AND handle your Portuguese-speaking customer demos.

This means you get:

• Strategy grounded in execution reality (I know what actually works because I've done it)

• The flexibility to engage me for consulting only, or scale up to execution partnership

• A trusted advisor who understands both business strategy and day-to-day operations