Embedded Files
I collaborate with a small, carefully selected network of senior specialists to support execution when projects require it.
Legal Viability Assessment for International Startups
Legal Viability Assessment for International Startups
Our legal partner, Ivana Casado, supports international SaaS startups that are curious about the Brazilian market but not yet ready to open a local entity or make heavy investments.
Ivana is a Brazilian attorney specialized in Internationl Law. She's also fluent in Portuguese, English and Spanish.
Through a focused Legal Viability Assessment, she helps founders answer a very practical question:
“Can we start selling to Brazilian customers now — and if yes, how, and with what level of legal risk?”
This Legal Viability Assessment is designed for founders who want clarity, not complexity: a lean, strategic legal view of Brazil that supports experimentation and growth, without committing prematurely to a full local setup.
What she does
Understands your business model
Reviews how your product works, who you sell to (B2B / B2C), your pricing and subscription structure, and which payment methods you want to offer (card, Pix, boleto, etc.).Assesses legal feasibility without a Brazilian company
Evaluates if and how you can operate from abroad, using international payment processors, without immediately creating a local entity (CNPJ).Maps key legal risks
Analyses your model in light of Brazilian consumer protection laws (CDC), data protection rules (LGPD) for Brazilian users and any sector-specific regulation (e.g. fintech, health, education)
Outlines practical entry scenarios and presents clear options such as:
a “lean” entry model (no local entity, limited adjustments), and
a future scenario with a Brazilian entity (and what would change legally).
Facilitates a strategic debrief session Walks your team through the findings in plain language, so you can make informed go/no-go decisions and plan your next steps.
You receive a short written assessment with main legal risks and their impact, what is acceptable at an early stage and recommended safeguards before scaling in Brazil.
Strategic Partner in Documentation & Instructional Content
Strategic Partner – Documentation & Instructional Content
Strategic Partner – Documentation & Instructional Content
I don’t build documentation and onboarding content alone. For projects that require it, I partner with Marisa Colbert, an award‑winning, certified senior technical writer specialized in complex software products and instructional content. While I bring the Brazil market, sales, and customer success lens, Marisa leads the technical writing and instructional design, so together we can deliver SaaS documentation and onboarding videos that are both culturally aligned with Brazilian users and built to international standards of clarity and quality.
Marisa has extensive experience working with complex software products and global teams, transforming subject‑matter expertise into clear, structured content that customers and internal teams can actually use.
Together, we design and produce:
Product documentation and knowledge bases that explain features, workflows, and best practices in a way that supports sales, onboarding, and support
Customer and staff onboarding materials, including implementation guides and internal playbooks
Instructional onboarding videos that help both customers and teams understand the product faster, with less friction and fewer support tickets
While I lead the market entry strategy, Brazilian cultural adaptation, and customer success vision, Marisa leads the technical writing and instructional design, ensuring everything we create is accurate, user‑friendly, and aligned with international best practices. This partnership allows us to deliver documentation and training assets that are both culturally adapted to Brazil and built to a global standard of technical communication quality.
The Onboarding Lab
The Onboarding Lab
Many of these joint projects are developed under our Execution Initiative, The Onboarding Lab (TM), focused on onboarding, documentation, and customer education for SaaS.
Page updated
Google Sites
Report abuse