Comprehensive Market Entry Consultation that includes:
Market Viability Assessment: Deep-dive analysis of your product's fit within Brazilian business culture and buyer behavior
Competitive Landscape Analysis: Who's already serving this market, how they position, what gaps exist
Cultural Localization Strategy: Beyond translation; how Brazilian businesses buy, communicate, and make decisions differently
Go-to-Market Playbook Development: Step-by-step entry strategy including positioning, pricing considerations, channel strategy, and partnership opportunities
Buyer Persona Development: Brazilian-specific customer profiles based on real market research and lead interaction data
Marketing & Messaging Strategy: How to adapt your value proposition, sales collateral, and campaigns for cultural resonance
Customer Success & Onboarding Strategy
Onboarding journey design (from welcome to product mastery)
Knowledge Base development and content creation
Instructional video production (customer-facing and internal training)
Email automation sequences for activation and retention
Customer health monitoring and intervention frameworks
I partner with a very experienced technical writer to deliver complete
onboarding ecosystems, from strategy to content to implementation.
Fractional Sales Execution for the Brazilian Market
For startups that are product- and marketing-ready, but not yet ready to open a Brazilian office or hire a full sales team, I offer fractional B2B SaaS sales support as a SPIN Selling–trained closer.
I handle discovery, demos, and negotiations in Portuguese, while staying closely aligned with your marketing, support, and onboarding teams, and using my onboarding and customer success experience to ensure we’re not just closing deals, but setting up Brazilian customers to stay.
This is ideal for you if:
Your SaaS product and marketing are already validated in your home market
You’ve done (or are doing) a Market Readiness Consultation and Brazil looks promising
You’re starting to receive inbound interest or early leads from Brazil
You aren’t ready yet to open a Brazilian HQ or hire + train a full commercial team
You still need real sales conversations to refine offer, pitch, and process in Brazil
I am a certified SPIN Selling specialist with real B2B SaaS closing experience, not just theory.
I’ve worked across sales, customer success, onboarding, and support, which means I sell with a full view of the post-sale reality.
I’m a native Brazilian, fluent in Portuguese and English, able to adapt tone and approach to each audience.
I’m used to working side by side with marketing, support, and onboarding teams, so sales does not become a disconnected silo.
My goal isn’t just to “close at any cost”. It’s to help you build a repeatable, culturally aligned sales approach that you can later hand over to your own Brazilian team.
Engagements are typically done on a flexible, hourly or retainer basis, at a reasonable rate that allows you to grow your presence in Brazil sustainably before committing to a full in-house commercial team.